Bridal scarves are all the rage right now, and I bet you’ve already been asked about it by a few of your fashion-forward brides. If you haven’t yet, get ready, you will be soon! Keep reading to learn why brides are going crazy for this look and how to style it!
The backstory
The People’s Princess is once again influencing bridal fashion with her flowing gown, cinched waist, and a strikingly simple scarf that was singlehandedly (IMO) responsible for elevating 1987 Diana’s red carpet look from simply pretty…to iconic.
Modern-day celebrities have been seen in recent months sporting this same look for the red carpet and even their own weddings.
Brides ❤️ this look
Your brides are loving this look, and for good reason. Bridal scarves are demure – yet sexy. They make brides feel regal and elegant, and they provide a touch of warmth for cozy fall weddings.
In addition, a bridal scarf compliments almost every gown you have in your shop, is infinitely customizable, and looks gorgeous whether paired with a veil or as a standalone piece. I mean, just look at how amazing AnnaSophia Robb looks with her scarf! Gah!!
Why you need this look on your sales floor
If I haven’t already convinced you that YOU need a bridal scarf on your sales-floor, keep reading because the Flynn scarf is more than just another basic accessory.
PRO TIP: To recreate AnnaSophia’s look, order your sample in our ballet tulle.
Create multiple looks
A bridal scarf can be twisted, tucked, folded, and wrapped into lots of different looks. Here is our Flynn scarf being styled as a shawl, a shrug, a bow, and a remarkably pretty hood.
🫶 Mad love to the team at a&be denver for letting us photograph them playing dress-up with Flynn!
Easy to customize
We designed Flynn to be a beautiful stand-alone piece, but we also want to ensure you can get really creative with your bridal scarf. In fact, your Stylists can add the detail from any veil in our collection to the Flynn scarf.
That means you can have the gorgeous pearl gradient of our bestselling Rosa veil, the sweet “crochet” trim of our Lesley veil, or even the romantic monogram of our Kendall veil added to your bride’s Flynn scarf. Anything your styling team can dream up with their brides, we can do!
Solves tricky styling problems
My bride isn't sure a traditional veil is right for her, but her mother reeeally wants her to wear one.
A bridal scarf can solve this problem by essentially standing in for a traditional veil…but with a modern, contemporary twist. Your bride is thrilled with her fashion-forward look, and since our Flynn was cut specifically to feel like a veil, mom gets her sentimental moment. What a great veil alternative!
My bride is getting married at a location that requires her shoulders to be covered...and she has fallen in love with a strapless gown.
Flynn to the rescue again! Worn artfully draped over the shoulders, a bridal scarf creates barely-there coverage that temporarily gives a strapless gown the coverage required by certain venues.
My bride wants to wear a bridal scarf and a veil...is that too much?
I’ll let celebrity bride AnnaSophia Robb answer this one for me, with her absolutely breathtaking veil+scarf ceremony look. Too much? I think not!
Your Turn
I’d love to know your thoughts! Do you think Flynn would be a hit with your Stylists and brides? Or, if you already have Flynn, we’d love to see how your team is styling it IRL! Share your comments below!
xox,
